We are always all in Cortina
Some call it nostalgia, others heritage, others simply a trend. But the truth is that we are all still in Cortina d'Ampezzo.
We are here today, just like a year ago, when Kristian Ghedina, the downhill rock star who turned speed into myth and spectacle, repeated "no risk, no fun." Sitting in the middle of the slope, the scene of so much joy and pain, he described his sporting life "on the edge" to us, as he recounts in the podcast. And it was on this same slope that Federica Brignone achieved a sporting feat "at the limit" during these Olympics, recording the fastest time on the Olimpia delle Tofane slope and winning gold, just a few hundred days after suffering a serious injury to her leg and cruciate ligament.
It was an emotion that reminded us of the years of the Valanga Azzurra (Blue Avalanche) and Alberto Tomba, who transformed technical skiing into a global spectacle. Even the Sanremo Festival in 1988 interrupted its live broadcast to show the second run of the special slalom at the Calgary Olympics, where he won gold.
You can therefore understand how excited Paolo Molteni was to record the interview-story about our company's 60th anniversary, in front of the giant poster of Alberto Tomba in the iconic Grand Hotel Savoia in Cortina, the setting for the Vanzina brothers' cult film "Vacanze di Natale" (Christmas Holidays).
Today, just like yesterday, Cortina is the place where the Olympic flame has become part of the culture. Here, skiing is not just a sport but also imagery, cinema, and high society. It is the giant photograph of the hero hanging in the hotel, it is the slope that races beneath the Tofane mountains, it is the audience that holds its breath when an athlete exceeds 120 km/h and transforms limits into spectacle. And Tenax has been there for 60 years, today just like yesterday.